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The Japan Automobile Manufacturers
Association (JAMA) issued a statement today (March 18) regarding the effect of
the ongoing nuclear accident resulting from the March 11 earthquake that his
eastern Japan.
The gist of JAMA's comment is as
follows:
The Japanese government and local
government have announced measurements of radiation in various areas in Japan,
and none of the areas in which JAMA's member companies' facilities are located
have been found to have radiation levels that could have a negative effect on
human health.
However, in order for our customers
to feel safe in using our vehicles both in Japan and abroad, JAMA, with the
entire Japanese auto industry, will take whatever necessary measures to ensure
the complete safety of the vehicles produced.
While Toyota Motor Sales (TMS) today
reported annual sales of 1,763,595 vehicles that were flat compared to CY 2009
on a daily selling rate basis, Toyota retained the retail sales crown, Lexus
remained the luxury sales leader and Scion was the youngest brand in the
industry, with a median age of 29.
??New Years is typically a time for
reflection and anticipation and that?s never been more true for us at Toyota
Motor Sales,? said Don Esmond, senior vice president of Automotive Operations,
during a conference call with journalists. ?We?re coming off what was
arguably the most challenging time in our 53-year history. And I know I?ve
never headed into a new year with as much excitement and anticipation as we are
headed into 2011.?
?Now I know the common perception is
that Toyota has been reeling this year as a result of those recalls,? he added.
?But, in fact, the final results include some remarkable accomplishments
any company would love to report.?
In addition to winning the sales
titles, Esmond noted that Camry was the best-selling passenger car in America
for the ninth time, and Corolla, Tacoma and the Lexus RX all repeated as
segment sales leaders.
Toyota also was the industry leader
in certified used vehicle sales, setting a new company record of more than
315,000 and a single-year industry record as well.
Looking ahead, the company is
forecasting an industry sales increase of about one million units to 12.5
million in 2011 and 13.7 in 2012. ?And at Toyota, we expect to outperform
the industry,? said Esmond. He cited the loyalty of Toyota owners to the brand,
the return of strong conquest numbers on trade-ins (55-58 percent), consumer
perceptions of quality and value, and the introduction of several new products.
?And that?s just the start,? he
continued, noting that 2011 will bring a new member of the Prius family, the
new Scion iQ, the new Lexus CT 200h hybrid and the introduction of the Toyota
Entune System.
To read the press release posted on
the Toyota USA Newsroom, please click on
http://pressroom.toyota.com/pr/tms/toyota-reports-december-and-2010-190021.aspx